Why eMarketing Is Necessary For Mobile Apps

Consumer Evasion and Choice

• Consumers increasingly able to evade and tune out undesirable advertisements Technology is allowing consumers to avoid most advertising saturation. Think of DVR, Satellite Radio and now the Internet

• Consumers increasingly choosing advertisements they want to see Technology also allows the consumer to be more selective in the content and advertising they choose to view. This is beneficial to the marketer by further segmenting and targeting the right consumer in the right places.

• Online Word-of-Mouth transforming business. Passive viewers look to the brand experience of customers to help them make choices. Look at nearly any eCommerce site and analyze the ratings. Social Media is a rating system of its own. Search a brand on Twitter to look at the conversation taking place.

• eMarketing is transforming from a business to consumer direction into a two-way conversation Traditional selling talks about the phases of the purchase. Traditional advertising removes the middle (contemplation phase) by traveling from advertiser to consumer. With Social Media, the marketer can address the contemplation phase and use brand ambassadors to help make the sale.

The Internet As A Marketing Medium

• Online Advertising Expenditures Expected To Top $42 Million By 2011 Businesses and your competitors are increasingly realizing the benefits of using the Internet to reach consumers

• Paid Search To Account For About 40% Just having a website and a Facebook fan page isn’t enough. A business must be found.

• Nearly $1 Billion Spent On Social Network Advertising in 2007 And Growing Social Networks provide highly visible market segments. Advertising to those that want your products or services is extremely efficient.

• Major Decline In Readership Of Print Publications More consumers are finding their news, interests and content on the Internet. Is your business reaching them? • Nearly 300 Million Internet Users In U.S. Alone Geography is no longer a marketing obstacle. The Internet reaches people everywhere.

Source: http://www.internetworldstats.com/stats.htm